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EdWonder X Biotherm

EdWonder X Biotherm

In collaboration with Biotherm we are pleased to be part of the launch of Biotherm's new Evermoist CC Cushion, the first skincare-level CC cushion that overturns the traditional “makeup contributes to skin dehydration” perception. To communicate Biotherm’s brand spirit “live more” and EdWonder Brand Spirit " Explore Dare Wonder" by adding the EdW energetic and fun pattern to engage with Biotherm audiences. EdWonder X Biotherm  limitied edition comes in 3 different patterns and color combinations features Eddie Peng signature .

Biotherm is a French skin care company owned by L'Oréal under the Luxury Products division. Biotherm was acquired by L'Oréal in 1970. Biotherm originated from mineral water. In the early 20th century, the French doctor Jos Jullien discovered mineral thermal spring waters under Pyrenees mountain in the southern part of France which contained thermal plankton, supposedly a key to healthy skin and a potent skin rejuvenator.In 1952, intellectual property rights were acquired and he used it in skin care products. Thus, therm in Biotherm comes from thermal plankton, an ingredient found in all Biotherm products. Bio comes from the profession of the founder biologist.

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